When you talk about a brand that wants to increase their overall reach in the world then you need to understand that the more visible your business organization or brand will be the chances of reaching a higher volume of people will be more. When you make a wikipedia page you are putting your brands on the radar and helping them be seen by billions of people on an everyday basis because wikipedia is a platform that is visited by billions of people each day. Are there other effective ways that brands can use to increase their online reach?